Jul 27

Written by: ABD
7/27/2009 9:31 AM

During a recession, businesses look for ways to reduce their spending.  It is typically the advertising budgets that are cut first to decrease expenses and save money.  However, if a business keeps their advertising efforts during the “hard times”, and even increases them a little, they may come through the recession even stronger than before.  Like they say, “no risk – no reward”.  Recessions are not permanent and when the economy turns around, as it will, the businesses that stayed aggressive with their marketing and sales efforts will come out on top.  The businesses that continue to advertise stay in front of the consumer’s eyes and in their minds long after the economic hardships have passed, when consumers will spend much more.  If a business decides to cut advertising by reducing efforts and marketing, they are showing their customers they are skeptical of their company’s future and capabilities to rise above the recession.  To continue advertising shows the customers their business is not backing down, secure in their company’s future and they can be depended on.  Consumers notice these things, they build opinions around the actions companies take in trying times and will most likely turn to the ones who exhibited confidence and consistent marketing efforts. 

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