During a recession, businesses look for ways to reduce their spending.  It is typically the advertising budgets that are cut first to decrease expenses and save money.  However, if a business keeps their advertising efforts during the “hard times”, and even increases them a little, they may come through the recession even stronger than before.  Like they say, “no risk – no reward”.  Recessions are not permanent and when the economy turns around, as it will, the businesses that stayed aggressive with their marketing and Read More »

Times have changed and companies need to change with them.  In today’s working world, especially with all the downsizing and reorganization, employees no longer have the “staying power” they once had before.  The younger generations are increasingly nomadic as they move from company to company based on better job titles, benefits and reward packages.  I believe the trick is to create greater value in the workplace.  Show your employees you value that they show up each day to work for your company.  & ... Read More »